TOP Businesses that joined the Metaverse
TOP Businesses that joined the Metaverse
Life as we know it is about to change. Big time. The younger people and future generations have a new space to work, play and socialize. You guessed it - the Metaverse. From what we know now there will not be just one metaverse but many platforms interconnected. So, big brands are the early investors in this space.
Who will join the metaverse?
The list of companies investing in the metaverse isn't exclusive to tech companies. Let’s see how some of the top companies are leveraging the metaverse.
The E-commerce sector
Amazon - Amazon has launched a 3D web game where players navigate a virtual city while helping people solve real tech problems through the cloud. It is an education tool (and sales tool) to teach people how to use its cloud services.
Etsy - Building on its augmented reality offerings, Etsy debuted the Etsy House, its first interactive, augmented reality experience that lets shoppers tour a digital home decorated with curated items from the marketplace.
Shopify - The company has its eyes specifically on AR shopping, which would generally involve users trying on clothes or viewing items in their homes virtually before making a purchase.
Alibaba - The global online retailer, is one of the top companies to have actively ventured into the metaverse by launching a full-fledged firm based in Beijing. Apparently, the Chinese government has concerns about money laundering, unlawful fundraising, and fraud through the sale of real estate in the metaverse so it has imposed some barriers on internet businesses involved in the metaverse.
The entertainment sector
Roblox - The different games on Roblox involved building virtual homes alongside performing basic surviving tasks. It focuses on building a metaverse platform exceeding the scope of gaming. It is one of the top metaverse companies to foster the vision of creating digital avatars and customizing them with new clothes. In addition, Roblox also emphasizes developing a social platform to enable interactive experiences among users. Basically, Roblox wants to stay true to the vision of a metaverse by offering almost real experiences in 3D virtual environments.
Disney - Enabling limitless storytelling in our own Disney metaverse, and we look forward to creating unprecedented opportunities for consumers everywhere to experience all that Disney has to offer across our products and platforms.” said Bob Chapek, CEO of Walt Disney
Ubisoft - French video games giant Ubisoft has teamed up with The Sandbox metaverse platform in the latest sign of the fusion between game development and non-fungible tokens
Epic Games - is a video game and software development company based in the United States founded in 1991. Epic Games just launched “Digital Humans” to demonstrate their metaverse ambitions. People will be able to make photorealistic and animated individuals that can play games using the meta-human creator tool. In the virtual world, the animated humans will be fighting battles.
Atari - The Atari Metaverse, says Atari, will combine the best aspects of the company’s legacy gaming properties and “the most current entertainment creators in music and gaming, using Digital Collectibles and NFTs as a core component of the entire Metaverse experience”.
Lego - The Lego Group and Epic Games will combine their extensive experience to ensure that this next iteration of the internet is designed from the outset with the wellbeing of kids in mind,” the companies explained in a press release.
Nike - The top athletic footwear brand has created its own virtual world, “Nikeland,” on the Roblox gaming platform. The virtual world offers a free space for exploring games where players can try on new sports shoes. Players can also run marathons in Nike’s own metaverse in Roblox.
Louis Vuitton - The origin of the game “Louis: TheGame” is based on the story of the founder Louis Vuitton’s experience of leaving his hometown to start a business. It is a spectacular adventure. Louis Vuitton left his hometown in France’s Jura region at the age of 14 and spent two years walking to Paris. Therefore, when players experience the game and feel the exciting adventures of Louis at that time, they will recognize Louis himself, and thus have a sense of identity with LV’s corporate culture.
Gucci - Like its real-life counterpart, the Gucci Garden in Roblox offered various themed rooms paying homage to the brand’s campaigns while transcending the laws of physics. When first entering the area, visitors could view, try on and purchase digital Gucci products to dress their blank, genderless avatars in before then walking through the themed rooms.
Zara - the textile giant, has created its first virtual fashion collection, Zepeto, in a metaverse. It’s a South Korean mobile metaverse featuring 3D avatars and more than 2 million daily users, making it one of the fastest-growing virtual worlds in the last year.
Adidas - Adidas has announced its next collection will be a mix of digital and physical items and will be sold as NFTs produced with collaborators such as Bored Ape Yacht Club (BAYC). Titled Into the Metaverse, the collection will comprise virtual wearables that buyers can use on online platforms, but also the physical clothing to match.
Balenciaga - Balenciaga has also ventured into the metaverse and near the end of 2021 was the first to take on Fortnite. Players of the open-world video game could purchase digital outfits inspired by real-life Balenciaga pieces from its virtual boutique.
NVidia is one of the early pioneers of the metaverse in the tech industry. The software platform known as Omniverse is an ideal tool for creating different unique virtual spaces.
Microsoft Mesh - Microsoft’s virtual reality endeavour Mesh enables presence and shared experiences from anywhere, on any device, using mixed reality applications.
Tinder - Tinder has capitalized on the concept of dating metaverse and meetings through digital avatars to leverage the potential of the metaverse.
Meta - Mark Zuckerberg is the one who is investing the most in this virtual environment. So much so that he has renamed his venerable social media platform Facebook to “Meta.” They claim that the metaverse is the next step in the evolution of social connections, promising a 3D place where you may engage, study, collaborate, and play in ways you’ve never seen before.
Coca-Cola - In July 2021, Coca-Cola teamed up with 3D creators at Tafi to host an auction for special-edition virtual ‘loot boxes’ of NFTs, which took in over $1m. The sets included digital apparel that can be worn in the open-source gaming platform Decentraland, hosted on the Ethereum blockchain, and the winning bidder would also receive a real-life Coca-Cola branded refrigerator.
McDonald's can take orders in the metaverse and then deliver them straight to your actual home so you don't have to leave virtual reality to get your favourite fast-food order. But it will still be quite some time before this becomes a reality.
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